Even though social media were not designed to act like support ticketing systems, you can use them as such, especially Twitter, that makes it easy to handle tweets as questions and answers and you can easily redirect users to resources available on your website.
Make sure your followers know they can get support on your social channels in times of emergency or when you have no access to email. On Facebook, you can create an Event around anything new in your business you wish to involve your fans and friends with. You can create one in your group, page or from your profile, but page and group events will get the most reach, especially if numbers fans, members reach the thousands.
Targeted outreach is your safe alternative. On LinkedIn, you can be generous to a fellow professional who you know to be proficient in a certain area with a recommendation or an endorsement. As a business owner, a marketer and a blogger, you can help make a difference, and making a difference means to create a positive image of yourself and your brand in people's minds.
That translates into valuable content, an adjective that might mean different things to different audiences. You know your audience best. You know what your readers, users, customers need. Your mission is to use your business or blog to help them reach their goals. Your social posts should reflect this mission, and no matter how many characters you are allowed to convey your message, do it at the best of your possibilities.
You can counter this obstacle by publishing genuine messages instead of carefully constructed ones, and you can take advantage of cross-promotion opportunities between all your social channels.
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Also, your CTAs should convey such a sense of urgency that users will feel compelled to act right now , or they will lose the opportunity. However, social posts are not all about social media marketing — platforms LinkedIn and Twitter also offer two great opportunities for publishing your content:. Publishing or syndicating your posts on these two platforms can help you build authority if you put out content that your network wants and needs to see.
Spend some time to choose the perfect image and write the perfect headline for your piece.
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You want your Pulse and Medium posts to be as outstanding as your blog posts, helpful to your industry or niche, and shareable — just shorter. That means more profile views, connections and engagement in comments.
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Ultimately, you want to boost engagement on both your profile and your blog, not just one of the two. Across all the platforms, try to not disdain controversial content unless you have good reasons to avoid it. Any niche comes with angels and demons, and they are both necessary to keep things alive, so be part of the debate and kindly express your stance, discussing it thoroughly, even if your followers will initially get all heated up — they will eventually cool down and everyone involved will walk away with an increased knowledge of the topic.
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International Day of Peace on Facebook are also great to take part in, as your posts are guaranteed to trigger at least some engagement from your followers. On Instagram, Pinterest and SnapChat, you can easily introduce a new product or service to your followers, and then publish a launch date. On Twitter, if you are using a product or service to entice newsletter signups, tweet it out regularly e.
This strategy also helps in distributing your followers over the various social channels you manage, and boost your numbers and engagement per channel. Facebook has a video upload feature for profile and pages, and you can livestream for your followers. SnapChat also provides a livestreaming option. You can promote YouTube, Vine and Vimeo videos using Twitter, because users can play a video directly from the tweet, instead of having to click the link to view it in a new window. Business pages are not less important than your profile — in fact, they are a great free tool to get your fans and people in your niche or industry involved in the specific updates concerning your blog, not just yourself.
Keep in mind that, however, a business page will only bring you results if you update it regularly and consistently, and that the content you share on your page must be conversion-focused to generate traffic to your website. However, keep in mind that social media, much like search engines, fight their own war to spam in different ways, so if you want to play it safe in case rules might change in the future, do add a layer of content between the social network and your affiliate link; that is, write a review post, add visuals and testimonials to it, and promote that post instead.
And if you still plan to share affiliate links directly on your social channels if the social network allows them , at least make them sparse and effective. As a last note of caution always, always disclose your affiliate links. FTC rules apply to affiliate links like to any other form of paid link. Use your social media channels to generate awareness and interest in another channel of yours with less promotional tools available.
For example, you can use Facebook and Instagram to massively promote your SnapChat offers, since SnapChat deletes all content after 24 hours from reception. Cross-promotion works like a charm like that. Some platforms, like Facebook and Twitter, also allow app connection between networks using OAuth or another protocol , or other types of integration to automatically cross-post content, so by all means take advantage of the opportunity.
go to link That means that you should place the CTA next to the link in the bio , and that a generic link to your homepage is not a good idea — one of your posts is a better pick, especially if you track the post from your analytics suite or a free service like bit. Other social networks make it easy to link to your website or blog from your profile and posts, and you can experiment a bit to see what works best for your brand.
Specifically, look out for groups that can drive targeted traffic to your profile and blog — that is, groups that are related to your niche or industry. You get higher chances to put your name in front of the right people, be it influencers or potential buyers. Mastermind groups are also great to share and get daily insight on how to improve your blog and business practices.
How to advertise on Twitter: A Step-by-Step Guide
Devote at least 10 minutes every day to engaging with your communities, giving advice and support when needed. Guest boards on Pinterest, open groups on Facebook — you name it. Allow your audience to express their thoughts, ideas, suggestions — as you get them involved, they will ask questions and engage with your posts. When a social network gives you an option for grouping your contacts into custom categories, labels or lists, by all means make sure you take great advantage of this possibility.
You can organize your followed and follower contacts in Lists and send targeted tweets or your content marketing guide to only members and not another. Sometimes hashtags and keywords overlap, in the sense that you can hashtag your most important keywords in the body of the text. Use them strategically — trending and high traffic hashtags — and avoid overuse.
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Twitter provides a creative way to use hashtags — Twitter chats — that you can use to interact with active Twitter users in your same niche, generate quality content for your blogs and survey people about a certain industry trend. You can also start a hashtag meme or join a currently active one in your niche or industry. If you run a Facebook group, or actively participate in one that allows hashtag memes, make sure you spread the word about your custom meme.
Hashtags definitely make for easy-to-join on-platform communities and plenty exist for bloggers: mondayblogs, bloggerslife, problogging, businessbloggers, bloggingbootcamp and so on. A tip: interact with other Instagrammers using a hashtag before you publish your post using it — it will work better to get found and make connections.
Also, try to avoid generic hashtags travel, food, cats, etc. Pick hashtags with no less than 1, posts, but also not more than 10K, and make sure you know what people are posting under that, so that your posts can also fit in. As a general rule of thumb, try business-relevant popular hashtags before creating your own — reserve that for when your following has grown in number and engagement, or at least include yours with other hashtags that will help it reach exposure. Almost all the major social networks allow mentions in comments, tweets and posts, and they will get your network notified and involved in your content for almost no effort.
On Twitter, you can start a new tweet with an username and broadcast it to the entire network, which helps to build a thread that involves more than just your interlocutor. Repin popular images, share Facebook posts with hundreds or thousands of comments and likes, retweet memorable tweets, share great, popular content to your LinkedIn Updates stream. Pinterest shares are up more than Strong second-quarter results mostly helped propel Pinterest stock. Generally speaking, the cannabis sector's valuations have taken a hit due to weak earnings.
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